Is Adidas Better Than Puma? What Their Facebook Pages Show

5 November 2026 · 7 min read · Analysis by SWORD AI

Adidas vs Puma on Facebook: 143 posts from March 2025 to November 2026 compared on reactions, reactions per follower, comments, Love share and hit rate.

Adidas has 43 million Facebook followers and Puma has 23 million. Both pages have been quiet for years. We pulled the latest 900 posts from each with SWORD AI and compared every post they published since March 2025, when both were posting again: 109 from Adidas, 34 from Puma. Adidas wins on size and on big moments. Puma's typical post does more with the audience it has.

Adidas vs Puma on Facebook: the numbers

Page	Followers	Posts	Avg reactions	Median	Avg comments	Avg shares
Adidas	43M	109	8,790	533	104	228
Puma	23M	34	2,626	485	96	66

All posts between 1 March 2025 and 4 November 2026. Adidas posted about three times as often as Puma over the same stretch.

Millions of followers, almost nobody talking

Facebook shows how many people engaged with a page in the past week next to its follower count. For Adidas that was 21,384 people; for Puma, 10,533. That is 0.05% of each following. For comparison, the Sri Lankan news pages in our last analysis had 33% to 55% of their followers engaging each week.

Both brands built huge Facebook audiences years ago and then mostly moved their effort elsewhere. The posting history makes that plain.

Adidas posted nothing on Facebook for more than five years, from 2 March 2020 until 19 July 2025. Puma kept going longer, with 113 posts in 2021, then faded to a single post in 2024. Both came back in 2025. Adidas came back harder: 74 posts so far in 2026 against Puma's 20.

Adidas wins the averages, thanks to one day

On averages it is not close: 8,790 reactions on an average Adidas post against 2,626 for Puma. But averages hide how that happened.

On 8 May 2026 Adidas published three posts from its #YouGotThis football campaign. They took 405,171, 193,207 and 67,823 reactions - 70% of everything Adidas earned in 20 months, from three posts on one day. The top 10% of Adidas posts carry 90% of its reactions.

Puma has its own outlier: a 5 September 2026 post of A$AP Rocky in the limited-edition PUMA x Man City jersey took 55,220 reactions, 62% of Puma's total for the whole period. Take each page's three biggest posts out and Adidas still leads, 2,754 reactions per post to Puma's 564.

The median tells a different story. A typical Adidas post gets 533 reactions; a typical Puma post gets 485. On an ordinary day, the two pages are level.

Per follower, Puma's typical post does more

Adidas has nearly twice Puma's audience, so level medians mean Puma is converting more of its followers. Put the typical post on the same footing - median reactions per 100,000 followers - and Puma comes out ahead.

A typical Puma post earns 70% more reactions per follower than a typical Adidas post. Adidas has the bigger hits; Puma gets more out of an ordinary day.

Puma gets talked to, Adidas gets liked

Comments take more effort than a reaction. Measured per 1,000 reactions, Puma's posts start three times as many conversations.

Puma draws 37 comments per 1,000 reactions to Adidas's 12. Shares are level at 25 and 26. Adidas's huge campaign posts were liked by hundreds of thousands of people, but they did not get many more of them to say something.

Puma also gets more affection: 16.1% of its reactions are Love, against 10.2% for Adidas. Both pages are overwhelmingly plain Likes, and negative reactions barely register. Angry is 1.4% at Adidas and 0.4% at Puma.

Hit rate: how often a post breaks through

Here Adidas is clearly ahead. Nearly one in three Adidas posts cleared 1,000 reactions (34 of 109), against fewer than one in four at Puma (8 of 34). Ten Adidas posts cleared 10,000; Puma managed one. Neither page had a post under 100 reactions in the period.

Puma's all-time biggest post was a joke

Puma's best-performing post in our data is not a product launch. "🚨 LIFE HACK 🚨", posted on 22 April 2020, took 261,036 reactions and 56,592 shares, and 226,465 of those reactions were Haha. Across Puma's 879 posts since 2016, Haha makes up 20.8% of all reactions, and nearly all of that comes from this one post.

So, is Adidas better than Puma?

On Facebook, it depends what you count. Adidas is bigger: more followers, three times the posts, more hits and a campaign that pulled 666,000 reactions in a day. Puma is more efficient: a typical post earns 70% more per follower, starts three times as many conversations and gets more Love. Neither is giving Facebook much attention, and with 0.05% of followers engaging each week, their audiences have noticed.

What this means for your own Facebook page

• A big follower count can go stale. 43 million followers produced 21,384 engaged people in a week. Followers you stop posting to stop paying attention.
• One campaign can make your average. Three Adidas posts on one day earned 70% of 20 months of reactions. Check the median before you call a page successful.
• Compare per follower. Puma's typical post beats Adidas's once audience size is taken out.
• Count comments, not just reactions. Puma's smaller page starts three times as many conversations per reaction.
• Humour travels. Puma's biggest post ever was a joke, and it was shared 56,592 times.

Method

We pulled the latest 900 public posts from the Adidas and PUMA Facebook pages with SWORD AI on 4 November 2026. The head-to-head comparison uses every post in the shared window 1 March 2025 to 4 November 2026: 109 from Adidas (from 19 July 2025, when it resumed posting) and 34 from Puma. The posting-history chart and the all-time figures use posts from 2016 onwards. Reactions, comments and shares are as Facebook reported them at the time of collection. Follower counts (Adidas 43M, Puma 23M) and the weekly engaged-people figure (Adidas 21,384, Puma 10,533) are Facebook's own, read from each page on the collection date, so per-follower rates use those. Only publicly visible page content was used.